Sunday, February 12, 2012

Marketing Tips for Golf Resort Vacations

July 1, 2010 by  
Filed under canada vacation packages

Golf resorts are considered as luxury destinations throughout the world. Not only are the golf courses venues for the sport itself but they have become venues for travel destination packages called golf vacations. Golf vacations are composed of a three to seven day holiday stay for individuals, groups or couples at a popular golf resort. These vacation packages commonly include accommodations, free breakfast meals, three rounds of golf, and free use of other resort amenities like the spa, pools, and play courts. Examples of popular golf resort destinations can be found in states such as Florida, California, Hawaii, and Nevada. International destinations include Ireland, Canada, the Caribbean, and Malaysia. Promoting these golf resorts meet several challenges including decreasing travel rates, limited marketing budgets, and competition. One effective but affordable tool for promotion is the use of printed marketing materials. The following are examples of printed marketing materials that can be used to promote golf course resorts.

Brochures – Brochures are informative and handy promotional materials.  Aside from the resort name, logo or famous tagline, these materials combine text and photo images to convey its luxurious service and amenities. Brochures can also feature the golf resort’s variety of promo packages with its inclusions and complimentary services. They can also be used to announce special seasonal discounts particularly for off-peak seasons. Wholesale printing of brochures can be ordered through the services of convenient online printing companies.

Postcards – Postcards are picturesque promotional materials for a golf course resort. They can feature breathtaking views of the course, the hotel amenities, or the surrounding landscape. They can also be used to announce special promotional offers like budget packages and off-season rates. Full color postcard printing can be ordered through online printing services that offer as much as 30 percent discount.

Posters – Resort owners can also print posters as large-format promotional materials. Posters can feature even more vivid images of the resort with catchy taglines and eye-catching photos. They can also show a variety of information including a list of promo packages, a list of terms and conditions, travel arrangement details, accommodation details, and discount rates. The posters can also serve as promotional materials within the resort. Full color poster printing can also be ordered through the services of online poster printing companies.

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.

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